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Joe Mayes is Director of Security Strategic Operations at Indeed.

Following a 20-year Air Force career, Joe transitioned to civilian life in 2000. He has been a Project Manager and Security professional in a wide range of public-, private-, and nonprofit-sector industries. He has been a Project Management Professional since 2010 and Certified Information Security Manager since 2016.

After traveling the world for more than forty years – including three years in Jacksonville, Florida -- Joe moved to Austin, Texas in 2018. In 2019, he and his wife, Diane, opened Patchouli Joe’s Books & Indulgences v1.0. In 2021, they packed up both home and store and relocated to Denton, Texas, where Patchouli Joe’s has become a community staple and their lives are ruled by Her Royal Highness, the Notorious Z.O.E., aka PatchouliZoe.

Overview: Make a list of the things you think you would need to do to open a bookstore. Put the list in a blender, fill the blender with acid, and turn it on frappe. Then dry it out and set it on fire.
That's what opening a bookstore on Labor Day 2019 -- six months before Auntie 'Rona arrived and a year before perhaps the most divisive political time in our Nation's history -- was like. You make plans, you open the doors, you start getting some traction, then...chaos.

But Patchouli Joe's is still here, doing better than ever. Find out how Joe and Diane Mayes leveraged agile principles to build and sustain a brick-and-mortar bookstore in the time of pandemics, e-books, and political division.

In one word: PIVOT!!!